Cricket Holdings Expands Lead Generation Business Thanks to Unique Strategy

Cricket Holdings announced today, that it has expanded its lead generation services business to include marketing support across diverse industries such as medical devices, financial services, real estate, precious metals and consumer products.

MARLBORO, MA., FEBRUARY 13, 2009 — Cricket Holdings, a world-class direct response marketing company, today announced that it has expanded its lead generation services business to include marketing support across diverse industries such as medical devices, financial services, real estate, precious metals and consumer products. Cricket employs a cost-effective advertising strategy and innovative business model that enable lead generation services deployment in any marketplace. “We have been very successful using Cricket created brands to help other organizations reach their respective target audiences,” said Bruce Baron, President of Cricket Holdings. “After generating approximately 250,000 leads last year, it was clear that Cricket was ready to expand its offerings to other vertical markets.”

Cricket’s success is largely attributed to its unique business proposition. Through its Direct Response Television (DRTV) campaigns, Cricket guarantees delivery of qualified leads to clients on a pay-per-lead basis which eliminates the risk associated with large advertising investments. “We take the risk and we make the advertising investment,” explains Baron. “The client then gets introduced to qualified consumers at a price they can afford. We believe that this type of marketing is where the industry is headed.”

Additional information about Cricket’s marketing services can be found at www.cricketholdings.com or by calling 508-449-3274.

About Cricket Holdings

Cricket Holdings is a nationally celebrated direct response marketing company specializing in consumer products and lead generation. Since its inception in 1990, Cricket has successfully promoted hundreds of products and generated millions of leads through the Direct Response Television (DRTV) medium. A pioneer in its field, Cricket utilizes innovative marketing strategies and tactics that continue to prove successful for clients, as well as break new ground in the DRTV industry.

Cricket is also highly skilled in marketing consumer products to targeted demographics. Cricket develops, markets and fulfills its own line of consumer products, such as its OneTouch brand, which provide easy-to-use solutions for many difficult household challenges. All of these useful and handy items are offered through a multi-channel distribution strategy which includes DRTV, online, catalogue and retail.