Cricket Generates Record 50,000 Leads for Simplex Diabetic Supply with Direct Response Marketing

Cricket Holdings announced today, that it has generated more than 50,000 qualified leads for Simplex Diabetic Supply, Inc. in the first quarter following the launch of its direct response marketing campaign

MARLBORO, MA., August 15, 2008 — Cricket Holdings, a leading direct response marketing company, today announced that it has generated more than 50,000 qualified leads for Simplex Diabetic Supply, Inc. in the first quarter following the launch of its direct response marketing campaign. The leads have been derived from direct response marketing programs using Cricket’s USAMedical™ brand. The offer of a talking blood glucose meter for qualified respondents engages consumers to register by phone or web, providing a substantial business pipeline for the provider of diabetic supplies.

“After years of recognized success promoting our own line of products with direct response television, it was clear there was opportunity to help other organizations reach their respective target markets using Cricket created brands, “said Bruce Baron, president of Cricket Holdings. Baron continued, “Through our direct response marketing efforts we can move consumers to respond – whether it’s to pick up the phone or visit a website. Our ability to deliver a cost effective means of reaching mass audiences frees our partners to focus on delivering their products and services.”

"According to Doug Hudson , CEO of Simplex, “We needed a way to increase our television originated patient flow rapidly and at cost effective levels” Hudson continued, “Cricket has proven to be a valuable partner in helping us reach our business goals.”

Cricket Holdings, through its portfolio of product and services brands, offers lead generation services for select healthcare and financial services providers. Cricket’s marketing services provide targeted consumers to partners without the risk associated with large advertising investments. Direct response TV consists of direct marketing and television advertising, each an effective marketing tool and when combined, make for a powerful device that gets across a message to the largest possible market at a low cost.

About Cricket Holdings
Cricket Holdings is a leading direct response marketing company, delivering marketing services for its products and services brands. Beginning in 1990, the company, in fact, helped pioneer the concept of using direct response television (DRTV) and has since promoted hundreds of products through the DRTV medium.

Cricket offers lead generation services through its brands for select healthcare and financial services partners. Cricket also develops, markets and fulfills its own line of OneTouch products to consumers. OneTouch products provide easy to use solutions to many difficult household challenges. These useful and handy items are offered through a multi-channel promotion strategy including DRTV, online, catalog and retail.

About Simplex Diabetic Supply
Simplex Diabetic Supply, headquartered in Brentwood, Tennessee was founded in 2007 to become a leading provider of diabetic testing supplies. In less than 10 months, Simplex has grown to provide service to over 65,000 diabetic patients, which already makes Simplex the 7th largest out of over 52,000 Medicare Diabetes Suppliers.