Consumers Open Up Wallets to Open Up Cans; OneTouch Can Opener Surpasses Eight Million Units

Cricket Holdings, a leading direct response marketing company, today announced that more than eight million of its widely popular OneTouch Can Openers™ have been sold to consumers.

MARLBORO, MA., August 7th , 2008 — Cricket Holdings, a leading direct response marketing company, today announced that more than eight million of its widely popular OneTouch Can Openers™ have been sold to consumers. The OneTouch Can Opener™ was launched in March 2006 through a direct response TV ad, which continues to run today. Through Cricket’s multi-channel strategy, the OneTouch Can Opener™ now also enjoys distribution through QVC, catalogs, online, in at major retailers such as Wal-Mart, Target, Bed Bath & Beyond, and Walgreens, to name a few.

“The OneTouch Can Opener™ is a prime example of how products can realize tremendous success through a direct response marketing campaign, “said Bruce Baron, president of Cricket Holdings. “Direct response marketing affords the most cost effective media buy to the masses and supports the extension of product sales beyond TV through other on- and offline channels.”

While the OneTouch Can Opener’s™ popularity is due in large part to direct response marketing, the product’s attributes have played a significant role in bolstering sales. Placed on top of any size can, with the touch of button the OneTouch Can Opener™ removes a lid within seconds. And, because the OneTouch Can Opener™ cuts from the side, there are no sharp edges. Lastly, the lid never falls in so fishing dirty lids out of your food is of no concern. The OneTouch Can Opener™ is truly a revolutionary product.

While the OneTouch Can Opener™ is Cricket’s most recognized product, the OneTouch line offers other handy household devices that free consumers from domestic doldrums. The line includes the OneTouch Jar Opener™ , the OneTouch Cordless Knife™ , the OneTouch Steam Tornado Mop™ and – coming soon – the OneTouch Keyless Home™. OneTouch products can be purchased at leading retailers and from its website www.cricketholdings.com.

About Cricket Holdings
Cricket Holdings is a leading direct response marketing company, delivering marketing services for its products and services brands. Beginning in 1990, the company, in fact, helped pioneer the concept of using direct response television (DRTV) and has since promoted hundreds of products through the DRTV medium.

Cricket offers lead generation services through its brands for select healthcare and financial services partners. Cricket also develops, markets and fulfills its own line of OneTouch products to consumers. OneTouch products provide easy to use solutions to many difficult household challenges. These useful and handy items are offered through a multi-channel promotion strategy including DRTV, online, catalog and retail.